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Our name says Runners, but most of the people we fit aren't training for anything. They're nurses working twelve-hour shifts, teachers, folks on a concrete floor all day, and people whose feet just hurt by dinnertime.
Every visit includes the same free fitting, whether you're chasing a marathon PR or you only want to get through a workday without limping.
Training for something? A first 5K, a fall marathon, a high school cross country season, a hundred miles on trail. We fit all of it, from track spikes to carbon-plated racers. And we go past shoes too, with apparel, nutrition, watches, and recovery gear.
A few of the people we fit
The Custom Serve fitting
The same four steps at every one of our stores, every time.
What you're on your feet for, what's bothering you, and what has or hasn't worked before. Bring your current shoes if you can, since the wear on them tells us a lot.
We measure your feet, watch your gait, check your alignment from hip to foot, and use a pressure board to map your arch shape and where your weight lands. It only takes a couple of minutes.
We bring out options based on what we found, matched to your activity, your foot shape, and how you move.
The right sock or insole can change how a shoe feels as much as the shoe itself, so we treat all three as one fit.
Walk in whenever it suits you, tell us what's going on with your feet, and we'll take it from there.
Not the right fit? You'll have 30 days to bring them back, worn or not, and we'll make it right. No fine print, no hassle.
We already price at the lowest our vendors allow and run the same sales they do. If an authorized retailer beats us, tell us and we'll match it.
Your fitting won't end at the register. Stop in anytime to talk through your training, aches, or what you should be in next.
If something isn't right down the road, come see us first. We'd rather fix it than read about it.
Cryokinesis Therapy Lab & Spa shares our Bay Road location, offering whole body cryotherapy, Normatec compression, and red light therapy. Handy if you want to take care of your legs while you're picking up your next pair.
Runners Athletic Company has been fitting shoes in mid-Michigan since 2002, with stores in Saginaw, Midland, Bay City, and Mount Pleasant. We outfit racers, cross country teams, and trail runners across the Great Lakes Bay Region, and we spend just as many days fitting walking shoes and work shoes for people who need to get through a shift comfortably. Every visit includes a free fitting with gait analysis, whatever you plan to do in the shoes.